Interview Chapters
00:00 Introduction and Overview
02:04 The Pressing Issue of Overtourism
04:00 Impact on Quality of Life and Visitor Experience
06:28 Measures Taken to Address Overtourism in Japan
10:59 Responsibilities as a Travel Business Owner
15:07 Slow and Responsible Travel Practices
17:05 Tips for Conscious and Sustainable Travel
Japan has long been a dream destination for travelers, with its blend of ancient traditions, futuristic cities, and natural beauty. But as travel continues to surge post-COVID, overtourism has become an issue in many popular destinations. In a recent episode of The Unscaled Travel Show, I had the pleasure of chatting with Adeline Kuroki, owner of Saver & Soak Travel Company, about this pressing issue and how she helps her clients discover a more authentic, responsible side of Japan. Here’s what I learned from our conversation and how you can apply it to your next Japan adventure.
Saver & Soak: Custom Japan Itineraries with a Purpose
Adeline Kuroki started Saver & Soak Travel Company to guide her clients in crafting custom Japan itineraries that go beyond the typical tourist trail. Recognizing the cultural and language barriers that can overwhelm travelers, Adeline works with clients to create deeply connected and meaningful experiences.
She collaborates closely with clients to tailor trips based on their interests, budget, and level of adventure. Whether it’s exploring the backstreets of Kyoto or venturing into rural towns, Saver & Soak helps travelers experience Japan in a way that is both immersive and responsible. Adeline’s mission is to introduce her clients to the beauty of Japan while ensuring they leave a minimal impact on the local communities they visit.
Listen to Ep. 74: Understanding & Combating Overtourism
Overtourism in Japan: A Growing Issue
As Japan has reopened to tourism following the pandemic, it has quickly become one of the hottest destinations worldwide. But this surge in tourism has created new challenges, particularly in popular cities like Kyoto, where public transportation systems are feeling the strain.
Adeline highlighted how local buses in Kyoto are overcrowded with tourists carrying large suitcases, making it difficult for residents to go about their daily lives. “It’s a disservice to both locals and travelers,” Adeline said. She mentioned how visitors, unaware of the cultural nuances, often unknowingly contribute to these problems. By educating travelers and guiding them to lesser-known spots, Saver & Soak aims to alleviate some of the pressure on overburdened areas.
Kyoto’s Crowds and New Measures
Kyoto, one of Japan’s most iconic cities, has become a focal point of overtourism. Adeline shared an example of how local authorities have taken creative measures to address the issue. In the famous Gion district, where Geishas reside, tourists have been banned from certain streets to preserve the area’s cultural integrity. While this decision upset some visitors, it was necessary to protect the cultural heritage of the district.
Additionally, in the area near Mount Fuji, authorities erected a large black screen to block the view of the iconic Lawson convenience store with the picturesque mountain backdrop. This was done to stop illegal parking and overcrowding from tourists who were constantly taking photos. Interestingly, the measure worked, and the screen was recently removed after successfully reducing crowds.
Alternatives to the Tourist Hotspots
While Kyoto and other popular destinations will always attract tourists, Adeline encourages travelers to consider alternative locations that offer just as much beauty and cultural significance. She recommends exploring lesser-known destinations like rural villages or smaller towns, where travelers can connect more deeply with Japanese traditions.
One example Adeline shared was Shirakawa-go, a UNESCO World Heritage site known for its traditional thatched-roof houses. Another recommendation is to experience onnsens (hot springs) in the Tohoku region, far away from the tourist-heavy areas. These destinations provide a peaceful escape and a chance to experience the true soul of Japan.
Responsible Travel: Slow Down and Soak It In
Adeline is a firm believer in the concept of “slow travel.” Instead of rushing through a checklist of must-see attractions, she encourages travelers to stay longer in fewer destinations. This not only reduces the strain on popular spots but also allows visitors to truly immerse themselves in the local culture.
Japan has recently embraced this idea by converting traditional machiya townhouses into accommodation options. These historic homes, located in the heart of cities or towns, offer travelers a unique opportunity to live like locals. With kitchens and modern amenities, staying in a machiya also encourages visitors to shop at local markets and cook their meals, further deepening their connection to the culture.
Practical Tips for Sustainable Travel in Japan
As our conversation came to a close, Adeline offered some practical advice for travelers looking to be more conscious and responsible in their tourism efforts:
- Learn basic cultural etiquette: Simple gestures, such as learning a few Japanese phrases or knowing when to remove your shoes, can go a long way in showing respect to locals.
- Research your accommodations: Opt for locally-owned stays that contribute directly to the local economy, whether it’s a traditional ryokan or a modern machiya.
- Respect local customs and spaces: When visiting sacred or culturally significant places like temples or shrines, make sure you understand and follow local customs to avoid unintentionally offending residents.
The Future of Travel in Japan
With the rise of overtourism, Adeline believes it’s crucial to strike a balance between travelers’ desires to experience Japan’s beauty and the locals’ quality of life. Through responsible and slow travel, and by seeking out off-the-beaten-path experiences, visitors can help preserve the cultural and natural wonders of Japan for future generations.
If you’re looking to plan a meaningful, culturally immersive trip to Japan, you can follow Adeline Kuroki and Saver & Soak on Instagram at @saverandsoak or visit their website at saverandsoak.com.
Whether you’re heading to Japan for the first time or returning for another adventure, Adeline’s insights remind us that travel should not only be about the destination but also about the responsibility we bear as guests in another country. So next time you plan your trip, think about how you can contribute to a more sustainable and respectful form of tourism.
